10. Twitter Breaks the News
It was the tweet that broke the news of Whitney Houston’s death, at
least 20 minutes before the Associated Press reported it. As written by
@AjaDiorNavy: “omgg , my aunt tiffany who work for whitney houston just
found whitney houston dead in the tub . such ashame & sad
.” A relative of a Beverly Hills Hotel worker who reportedly found
Houston dead in her hotel room, @AjaDiorNavy proved on Feb. 11 that
Twitter users can beat the mainstream media to the punch.
9. Olympics Backlash
America's left coast forced to watch Olympic ceremony on SIX HOUR time delay. Disgusting money-grabbing by @NBColympics sbn.to/OagMIB
—
Guy Adams (@guyadams) July 27, 2012
What does it take to get kicked off Twitter? British journalist Guy
Adams found out the hard way after he criticized NBC for its
much-derided tape delay during the London Olympic Games. Joining a
vocal, viral chorus that offered real-time, daily critiques of NBC’s
coverage of the world’s biggest sporting event, Adams became the
unwitting star of the spectacle, tweeting a series of diatribes against
the network, which included jabs at Matt Lauer and the “disgusting
money-grabbing by @NBCOlympics.” He went one step too far, however, when
he tweeted the e-mail address of NBC Olympics president Gary Zenkel and
was promptly booted from the social network. After a lengthy standoff,
during which several observers noted that Twitter was an official
partner of NBC, Adams’ account was reinstated. Which raises the age-old
adage: Think before you tweet.8. Beliebers Have Feelings, Too
RIP Avalanna. i love you
—
Justin Bieber (@justinbieber) September 26, 2012
Justin Bieber’s tweets are pretty banal for someone with 31 million
people hanging onto his every word: A YouTube link here, a retweet of a
fan there, all spaced out between such bland philosophical asides as
‘cereal is really good.’ But the Biebs broke form on Sept. 26, when he
tweeted a simple, sweet sentence: ‘RIP Avalanna. i love you.’ His tweet
referred to Avalanna Routh, a 6-year-old super fan who passed away after
battling a rare form of cancer for most of her short life. Routh came
to Bieber’s attention following a Facebook campaign that amassed more
than 12,000 supporters. The pop star then spent Valentine’s Day playing
board games with the self-proclaimed ‘Mrs. Bieber’ and her mom. The
experience clearly touched Bieber, who tweeted about their date and,
eventually, her passing. Beiber’s tweet went viral, fathering 223,000
retweets and more than 100,000 favorites, proving that his Beliebers
care about more than just believing in him.7. Twit Lit
People rarely look the way you expect them to, even when you’ve seen pictures.
—
New Yorker Fiction (@NYerFiction) May 25, 2012
This provocative tweet was the first in a series that comprised
Jennifer Egan’s story “Black Box,” which was shared exclusively on
Twitter: the New Yorker tweeted the 8,500-word story from its
@NYerFiction account over 10 nights. On the New Yorker’s Page-Turner
blog, the author said she composed the story in an effort to “write
fiction whose structure would lend itself to serialization on Twitter.”
Egan is no stranger to unconventional methods of storytelling, having
organized an entire chapter of her Pulitzer Prize–winning A Visit from
the Goon Squad around a PowerPoint slide. She may not tweet much herself
(her last message dates back to May 24 in promotion of “Black Box”),
but Egan’s twit-lit experiment was proof that art can indeed be found in
140 characters.6. We Live-Tweet Everything — and We Mean Everything
This procedure is a type of coronary artery bypass graft (CABG), pronounced ‘cabbage’. It is a double bypass heart surgery.
—
Memorial Hermann (@houstonhospital) February 21, 2012
The best tweets are risky, thoughtful and unique. On Feb. 21,
Memorial Hermann Hospital in Houston achieved the trifecta when it
decided to live-tweet an open-heart surgery from beginning to end on its
@houstonhospital handle. The self-proclaimed “live surgical
twittercast” featured text, graphic surgical images and answers to
follower questions. The hospital followed up the educational event by
live-tweeting the removal of a brain tumor in May. Was the event a
publicity stunt? Yes. Was it educational and wholly unique? Definitely.5. Obama’s Tweet Slam
Barack Obama (@BarackObama) August 31, 2012
Twitter responded in hilarious fashion to Clint Eastwood’s
mind-boggling speech at the Republican National Convention, in which he
gave a stern lecture to an empty chair that was meant to represent
President Obama. Confusion, amazement and bewilderment quickly flooded
Twitter that evening, and it was only a few minutes into Eastwood’s
speech when the parody accounts sprang up — including @InvisibleObama.
The President made the choice to take the criticism sitting down,
literally: just after Eastwood’s speech, Obama’s digital staff sent out a
tweet with a photo of Obama sitting. The text was brief: “This seat’s
taken.” Well played, Mr. President.4. Tweet if You Love Big Gulps
.@MikeBloomberg We trust our customers to make the choices that are best for them.
—
McDonald's (@McDonalds) June 01, 2012
In case you’re wondering, no, New York City Mayor Michael Bloomberg
does not want to supersize his meal. In June, it seemed as if everyone
had something to say about his proposed ban of large sugary drinks.
McDonald’s was quick to take defense, using Twitter to issue a statement
to its then 795,000 followers: “We trust our customers to make the
choices that are best for them.” Sorry, Bloomberg: looks like there is
no McLovin’ for you.3. Tweets from Mars
I'm safely on the surface of Mars. GALE CRATER I AM IN YOU!!! #MSL
—
Curiosity Rover (@MarsCuriosity) August 06, 2012
There was a sigh of relief heard round the world when NASA’s
Curiosity Rover landed safely on Mars. And if watching it on YouTube
wasn’t an option, science nerds everywhere could follow the descent onto
the Red Planet via Twitter.2. When Athletes Snap at 140 Characters
Fuck it NFL.. Fine me and use the money to pay the regular refs.
—
TJ Lang (@TJLang70) September 25, 2012
It was a historic locker-room tweet. On Sept. 25, Green Bay Packers
player T.J. Lang used Twitter to take out his frustration on the NFL’s
replacement referees after a blown call caused his team to lose a game
to the Seattle Seahawks. His profane rant didn’t just go viral,
garnering more than 55,000 retweets in less than 45 minutes; it was also
influential, inspiring a chorus of dissatisfied players and fans to use
social media for their complaints. Less than two days later, a deal was
in place to reinstate the regular referees.1. Election Night, and the Most Popular Tweet of All Time
Four more years. http://t.co/bAJE6Vom
—
Barack Obama (@BarackObama) November 07, 2012
What can you say about the most popular tweet of all time? When
President Obama was re-elected shortly before midnight on Nov. 6,
Twitter exploded. But only one tweet was the favorite and retweeted more
than 800,000 times. After Obama’s victory was projected by the major
news networks, his campaign tweeted three times in a row. The first two
messages (including one signed “-bo,” which means POTUS tweeted it
himself) were retweeted between 180,000 and 250,000 times. Not too
shabby, even by Lady Gaga and Justin Bieber standards. But the third
tweet, which simply stated “Four more years” and featured an image of
Obama hugging the First Lady, made history 22 minutes later. In the days
following Obama’s re-election, articles about the tweet were
everywhere, which only increased the retweet tally. So the all-time
Twitter record remains, for now.